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 Presented at The Digital PR Conference | New York City - June 21, 2012

  • Agencies Are Like Resturants
  • How to Avoid The Barely Used Social Media Tools Syndrome
  • Best-in-Class Social Media Tools by Genre

 Presented at The Social Media Measurement Conference | New York City - October 1, 2012

  •  Football: Goals vs Objectives
  •  Cooking: Strategy vs Tactics
  •  KPI vs ROI